Determining WHO will BUY from YOU!

Donald Hatter on Successful Selling

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Are you one of those people, stuck in a career where you feel like your time and talents are being misused?

If you are now considering your hand at becoming an entrepreneur and working for yourself, you may as well get use to the fact, that you will need to learn some form of ‘SELLING’.

Whether it’s selling your personality so that people will want to work with you, or promoting your next big invention, is there a sales formula out there that actually works?

Donald Hatter, a best selling author, business development coach and public speaker joined the show to talk about his sales formula.

We covered everything from the right PERSON, the right TIME, and the right MESSAGE  to WHY multi-level marketing company’s still urge direct marketers to make that friends and family list to pitch to – who may not even be their demographic.

Let’s face it…If I was selling a weight-loss product and all my friends and family were already thin – would they be my market?

Not really.

So how do we find our market and how do we propose our services and product to the right people with the right message and at the right time?


WATCH this interview

Interview Highlights:


2:15 – Donald discusses why structure and discipline is important to have as a business owner

3:00 – Is there a specific personality in order to be a successful entrepreneur?

4:10 – Who is most likely to buy from you? How do you figure this out?

5:00 – Finding the demographic that may be looking for YOUR product or service.

The 90/75/50 Rule – What are the characteristics of the prospect?

6:20 – How does Donald prospect for his services?  Email, video, referrals?

7:35 – Multi-level Marketing – The hype and how they sell.  Does it work and for how long?

9:30 – Why are direct marketing company’s still asking for you to go after your family and friends?

10:20 – The mindset of an entrepreneur – How do they stay focused?

11:40 – Self Awareness and your Unique Value Proposition. How do you convince people that you are able to deliver on what you’re offering?

13:10 – How do you build a foundation so people will trust to buy from you?

14:00 – What is your sales formula Donald?

The Right People, Right time, Right Message.

Sometimes you may have the right product, but you get to people at the wrong time.

16:15 – How do you understand your true value?

18:30 – The books Donald has written, why did he publish?  How long did it take to publish from start to finish?

19:40 – Donald’s advice to entrepreneurs.

21:20 – Jolene shares something from one of her mentors about focusing on one thing at a time.

Connect with Donald Hatter

Best Selling Author, Business Coach & Public Speaker


You can't put a Mercedes price tag on a Chrysler.

~Donald Hatter

If you're talking to someone, you're not selling - you're marketing.

~Donald Hatter

Donald is also a contributing writer to FORBES Magazine with over 50 published articles:

3 Characteristics you Need to Develop Business

Why it’s WHICH Prospects you Speak to, not HOW MANY

Understanding the Difference Between Price and Cost for Effective Marketing

Connect with Donald:

Leave a comment below.

We’re always looking for tips and feedback OR start a conversation about this episode in our forum.

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Jolene Stillinger
Jolene Stillinger

Jolene Stillinger is the Founder & Host of WiseChase TV. She's a creator and lover of writing, marketing, and everything entrepreneurial. She's also the head digital marketing strategist at:

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